NIKE (Just Do It)
Brief History
Before there was the Swoosh, before there was Nike, there were two
visionary men who pioneered a revolution in athletic footwear that
redefined the industry.
It started with a handshake between two visionary Oregonians - Bowerman
and his University of Oregon runner Phil Knight. They and the people
they hired evolved and grew the company that became Nike from a
U.S.-based footwear distributor to a global marketer of athletic
footwear, apparel and equipment that is unrivaled in the world.
Along the way, Nike has established a strong Brand Portfolio with
several wholly-owned subsidiaries including Cole Haan, Converse Inc.,
Hurley International LLC, NIKE Golf, and Umbro Ltd.
Mission Statement
Nike's goal is to carry on his legacy of innovative thinking, whether to
develop products that help athletes of every level of ability reach
their potential, or to create business opportunities that set Nike apart
from the competition and provide value for our shareholders.
Nike's Mission is to bring inspiration and innovation to every athlete in the world.
"If you have a body, you are an athlete."
The quote above is a quote from Bill Bowerman.
Who is he? Legendary track & field coach at the University of
Oregon, a teacher who showed athletes the secrets of achievement.
Co-founder of Nike.
